(Nov 7, 2005, Hong Kong) - RacingThePlanet® announces the addition of Catherine Cole to the management team.

RacingThePlanet is pleased to announce that Catherine Cole has joined the management team as Senior Vice President. Reporting directly to CEO and Founder, Mary Gadams, Catherine will be responsible for strategy, media partnerships and marketing communications.

Catherine has over ten years of experience in branding, marketing and global strategy for leading multinationals based in Asia. Most recently she was Senior Global Brand Manager for Samsung Electronics at their corporate headquarters in Seoul where she was responsible for global media partnerships and entertainment marketing strategies. During her four year tenure with Samsung she also served as a member of the Samsung Global Strategy Group, an internal consulting group under the auspices of the Samsung Group Chairman's Office, advising affiliate companies of Korea's largest conglomerate. Before Samsung, Cathy spent almost six years with a privately-held US cargo airline, Evergreen International Airlines, in sales and marketing with postings in Shanghai, Hong Kong and Jakarta .

Catherine received her MBA degree from Harvard Business School and her BA and MA degrees in Chinese History from the University of Pennsylvania.

About RacingThePlanet®

RacingThePlanet® is an international outdoor lifestyle brand and global leader in organizing some of the world's most prestigious outdoor events including the 4 Deserts™, a series of 7-day footraces across the world's largest and most forbidding deserts. These events include the Gobi March™ in China, the Atacama Crossing™ in Chile, the Sahara Race™ in Egypt and The Last Desert™ in Antarctica. With current plans to expand into merchandising, RacingThePlanet® is headquartered in Hong Kong and has representative offices in the United States, Korea, Japan and Chile.

For further information about RacingThePlanet, please contact Mary K. Gadams at mgadams@racingtheplanet.com or visit the website at www.racingtheplanet.com.